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‘what’s up’ @EMYS March Internal Newsletter


Banner for East Metro Youth Services Internal newsletter

March 2016


Kathleen Wynne with Likwa Nkala from EMYS' Youth Outreach Worker ProgramEMYS in the Community: Youth Outreach Worker Program Turns 10

EMYS attended a review of provincial investments in Youth Opportunities and the Youth Action Plan. 2016 marks 10 years of the Youth Outreach Worker program and the Roots of Violence report was commissioned in 2007.  Also in attendance were Ministers MacCharles (with MCYS staff), Matthews, Coteau and Premier Kathleen Wynne made a surprise appearance.

The Youth Outreach Worker Program is a comprehensive multi-agency outreach initiative for marginalized youth in underserved neighbourhoods, and special populations in East Toronto.  The Youth Outreach Worker (YOW) engages youth ages 12-21 years old and their families, helps them better navigate and connect with services and supports in their communities.  In April 2013, the program was been enhanced to serve Aboriginal, Tamil, Afghan, African Canadian, Chinese, Roma, LGBTQ youth, and to target youth through Social Media.

MPP Mitzie Hunter speaks to EMYS Newcomer Grads.EMYS Newcomer Graduation

On March 16th, EMYS held the Newcomer Youth Program Graduation. The ceremony was designed as a thank you to the youth who provided their time, energy and enthusiasm to EMYS’ popular newcomer program. The afternoon was a celebration of dedication and resilience of our newcomer youth. There were presentations from graduating youth as well as from Director, Janice Sellon, and the Honorable Mitzie Hunter (MPP).

AAIMS Photo Exhibit

The Developmental Services team hosted at photo exhibit for participants in our AAIMS (Adults Achieving Independence through Motivation and Skill) on March 15 in the boardroom.

AAIMS is an adult day program that supports adults with an Autism Spectrum Disorder and/or developmental disability. AAIMS focuses on the development of skills that will enhance their quality of life, as they work towards independence. Knowledgeable, caring, creative and qualified staff, support these adults in the areas of life skills, literacy, socialization, peer networking, volunteerism, and create opportunities for their inclusion in the community. The photos were beautiful!

Toronto Lead Agency Update

 Creating City-Wide Connections

Check out all the latest from our MOMH-TO Lead Agency Team with our February 2016 newsletter

Read more

a photo of the window sign of the 'what's up' Walk In‘what’s up’ Walk In Expansion

The ‘what’s up’ Walk In® network of mental health walk-in clinics continues to grow.  The city-wide consortium is very pleased to welcome Youthlink to the growing team. Youthlink has expressed a desire to join as a 6th member.

‘what’s up’ Walk In® Clinics are currently available in the GTA via East Metro Youth Services and partner agencies Yorktown Child and Family Centre, Oolagen Youth Mental Health and Etobicoke Children’s Centre. Griffin Centre  has established a new walk-in site in North York which has launched this month.

This expansion is funded by the Ministry of Children and Youth Services which recently announced an additional $6 million in local mental health services across Ontario to help an estimated additional 4,000 children and youth, and their families each year.

Technology Matters

Year-End Reminder

Don’t forget to turn in your IT equipment information. IT needs the model and serial number of your laptop, cellphone and any other tech gear you’ve been issued by March 31st!  If you haven’t done it already, simply fill out the attached form and submitting to Kam ASAP.


HR Corner

 Year-End Reminder

Don’t forget to get all your time sheets and expense claims in before year end. Find the forms here:



Resources, Tools & Advice

Got digital marketing ideas? Suggestions for the website?

We want to hear from you! We’ll be a convening a consultation with interested EMYS staff, volunteers in mid April to collect your ideas for our online presence, including the EMYS website. If you are interested in joining in the conversation, contact Tanya and she’ll send you the meeting details.

Need media training?

Want to be prepared for media questions? Need tips and tricks about dealing with the media? Follow up with Tanya for more information

New ‘what’s up’ Walk In Poster

We’ve launched a brand-new look for our ‘what’s up’ Walk In. Check out our new flyer.

Read more


Social Media Dashboard

Social Media Scorecard

EMYS continues to expand its social media influence.

Here is our social media and online report card for December-February.

Social Media Metrics

  • 403 social media messages crafted – with detailed tracking of key health promotion and mental health sector dates, synchronization of Twitter, Facebook , Google+ and now LinkedIn accounts
  • 85 new Twitter followers
  • Average of 27,600 Twitter reach impressions per month in Dec 2015 -Feb 2016 compared to 23,500 impressions per month in Sept – November 2015
  • A 17% increase in EMYS Twitter impressions over the previous 3 months (Sept – Dec. 2015)
  • 363% increase in Twitter impressions over the same reporting period December 2014 – Feb. 2015
  • 1,948 Twitter profile visits in 3-month reporting period
  • 1,840 post reach in on Facebook in January, a massive 911% increase over December (which is a typically strong month) due to the Jan. 22 MCYS press conference, TVO The Agenda’s interview with Carly Kalish and the launch of the new domestic human trafficking postcard
  • 1.04 million positive media impressions (Toronto Star readers)  with  Toronto Star article on human trafficking supports provided by Gender-Based Violence and Trauma counselling service in ‘Beaten, Branded, Bought and Sold’ feature
  • 100,000 viewers and 804 Youtube views of positive interview with Carly Kalish and EMYS Gender-Based Violence Program on TVO’s The Agenda with Steve Paikin
  • 8,035 Google+ page views which represents a dramatic spike in view of 6,763 and an increase of 532% over the last 3-month reporting period (September – November)

EMYS Website

  • Generates between 728 and 924 hits every day
  • Has increased by 50 new posts since December; and 5 new pages
  • Has a perfect 30/30 criteria mobile optimization score according to HubSpot’s Website Grader

Shout Out

Jessica Valleau Conducts EMYS’ First-Ever Periscope

As part of an innovative promotion of EMYS Youth Space, The Zone, Newcomer and YOW programs, Jessica our social media YOW did a live, on-site Periscope of the EMYS space. Periscope is a popular social media app that lets you broadcast live video to the world. The tool gives users and viewers from around the world an instant, live streaming glimpse into spaces and meet people.

This was EMYS first-ever Periscope. Jessica did an amazing job with this powerful promotional tool and generated a lot of Periscope hearts (meaning the viewers were sending her likes which appear as animated hearts on the screen) during her broadcast.


Fun Stuff


Thought of the Day


“Please do not be cynical. I hate cynicism – it’s my least favorite quality, and it doesn’t lead anywhere. Nobody in life gets exactly what they thought they were going to get. But if you work really hard and you’re kind, amazing things will happen.” ~Conan O’Brien


Got News?

Do you have a story you would like to see featured? Follow up with with your suggestions! (And don’t forget to share what you think of our new-look newsletter. Feedback for improvement is always welcome).